During my 2 year tenure at Ralph Lauren, The team and I focused concepting, designing, and prototyping animations to create one of a kind web experiences. We were looking to push the boundaries and go away from boring minimal black and white designs. We also focused on customer journeys and data to make sure the Ralph Lauren consumer could easily make purchases while still enjoying those fun and interesting microinteractions. All of this was done using a Branded Design System. I believe in using existing components and branding and then coming up with different ways to make execute a different look and feel while still keeping the brands ethos.
Client: Ralph Lauren
Role: UX/UI Designer (Web, App and Special Projects).
See animation work here
We juxtaposed the minimal layout of Clay’s studio with their pottery design using natural lighting and a wide-angle lens.
Clay’s studio had very neutral tones. We wanted to maintain that feel and were careful about placing earthy textures with subdued, complimentary colors.