Working with KITH, I have focused on creating systems to enhance the speed and workflow of the team. My goal has been to elevate the Email, Web, and App sectors while still maintaining the essence of the brand. While being at KITH, I have worked on Special Projects with brands such as Knicks, BMW, Bally, and more.
Client: KITH
Role: UX Designer (Email, Web, App and Special Projects).
Kith has taken a step forward developing an app that is a unique marketplace where you can be notified about latest Kith news and product. Access to exclusive to content is inside the app such as Digital magazines from Slam, Early Access to limited drops and lastly notifications of the hottest releases throughout the year. Working on the App, I was able to use existing assets and create high level systematic designs where the teams can simply update content and continue to drive our fan base more to the App.
Website Designs at Kith varies day to day between creating new systems while running the current designs so that revenue continues. We work with a developer off site where I create figma designs and prototypes with specs so the design can be implemented into code. The Websiteis a long process but doing User Testing, making systems, and using customer journeys, the site will soon be able to match up against any fashion brand.
Kith has worked in partnerships with many exclusive brands to create special products. My role was to elevate the emails to speak more to luxury and to express the stories behind the product. Using email marketing strategies, I focused on creating a stronger sense of branding while also helping create systems and processes to make the day to day work faster, more engaged, and overall more traffic to Kith.com. Working on the emails with the team, we have created a versatile tool to continue to grow the brand and position Kith for continued success.
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